The World in a Box
After the second world war, an oil tanker by the name of Ideal-X was sent to a port in Newark and cranes loaded 58 metal boxes which were then off loaded five days later in Houston Texas. This was the advent of the containers, the box that changed the shipping industry. Malcom McLean was a trucking magnate who worked out the math and realized that loading “loose cargo” would cost about $6 a ton, where as the usage of containers brought that amount down to less then $0.20. Since this brought down the cost of shipping, it made it possible to be situated in one country, have a manufacturing unit in another and sell the product to a third country. In other words, this was the beginning of globalization. In my opinion, this has resluted in competitive parity and has thereby led to all businesses adopting this method of transportation. Furthermore, it has also led to the structuring of organizations in a functional manner, whereby the raw materials are purchased in one country, and processed in another. The article also mentions that the future of the container seemes bright since provisions are being made to load a higher number of containers on to ships that will be “a quarter of a mile long, 190-feet wide with their bottoms 65-feet below the waterline. They will be able to carry enough containers to fill a line of trucks 68 miles long.” In my opinion, it is not only Hutchison that may need digging, many ports will have to change many facilities io order to remain competitive.
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